Innovation for a Trade Fair through a new Stage Concept

„How do I get more attention and differentiate me from my competitors?“, asked a fair organizer in the mid 90's. The challenge was to win new visitor groups, but retain regular visitors. So to say the jack of all trades.

ICG developed a stage concept from the perspective of the user. The user was thus able to follow the interaction of the components of several exhibitors in a live workflow. The advantage for the organizer was the increased value added for the exhibitors. The exhibitors were again able to generate more valuable customer contacts due to the exciting presentation. The trade fair event was a complete success due to the innovative concept.

Success facts:

  • Increase of visitors

  • Securing the overall concept of the event

  • Innovation impulses for the entire industry

Immer ein gute Lösung – Always a good Solution!